For more than 25 years I have built a reputation for great style, taste and quality through my namesake firm DANN Inc. I began working on my own as an extra credit project my senior year of school at Drexel University, Nesbitt College of Design in Philadelphia, Pennsylvania. I have honed my craft with clients across the U.S., Canada, Europe, Asia and the Middle East.
After years of creating custom items for client’s homes, the Dann Foley Lifestyle brand was a natural extension of those efforts. I bring a unique global perspective to my designs through years of international clientele, extensive travel and a passion for all things beautiful. For me the idea of home goes well beyond the acquiring of the things, it is a desire to share my idea of “Living Well” with everyone I meet.
I have use the Lifestyle Design approach to living well in creating residences, commercial properties, products, styling and special event design. A favorite motto of mine is, any style, anywhere, at any time. I deliver what people ask for but in a way they dreamed possible and do it all with everyone seems to refer to as my boundless energy and infectious laughter.
From the start I envisioned the DFL brand to be high style with my signature 3 A’s of Design… Accessible, Available and Affordable. The DFL licensing program was never meant to be just a name on a label. I design every product myself. Yet, I still consider each license a partnership between the manufacturer and me. The process is a true design collaboration involving all phases from the factory to marketing, to ensure I offer a product that is well made, accessible and beautiful. I have never wanted to create product for a lofty few to sing my praises, I create product that will appeal to buyers and consumers alike.
I have always recognized the power of television as the most useful tool in marketing my work and my brand. Shows like NBC’s American Dream Builders and Showtime’s The Real L Word have given me the opportunity to prove to that I can entertain and inspire viewers about the “Dann Brand.” I am being actively sought out to more television appearances, as well as being pitched to do my own television show, which would be the ultimate marketing opportunity for the DFL brand.
In the only 18 months since the Dann Foley Lifestyle licensing programs officially launched (which coincided with the premier of American Dream Builders) I have garnered both industry attention and record sales of some of my products, earning me 5 Platinum and gold Adex Excellence in Design Awards, a Pinnacle Award nomination for this year and my most coveted nomination to date, this ARTS Award nomination in the product design category.
On the heels of these introductions and flattering awards/nominations I am about to launch my largest product introduction to date along side my first permanent showroom for Dann Foley Lifestyle at the Dallas Market Center. This will mark the first time a designers licensing program is brought together under one roof and merchandised as full lifestyle brand presentation, designed curated and accessorized by me. With the launch of more that 300 SKU’s of soft goods and leather accessories for the home Dann Foley Lifestyle is poised to become the next BIG brand.
By combining style, sophistication and my 3 A’s of product design I am offering consumers buyers and consumers alike more than just product, I am offering them a chance to create their own personalized style. My newest bedding lines are a perfect example of how a buyer/consumer can purchase my perfectly curated and coordinated looks for the bed or create their own look by combining my many exclusive patterns, colors and textures into their perfect haven. I am also offering dozens of decorative pillows and shams from the simple to elaborate and gorgeous drapery panels to round out the look for the bedroom or any room of the home.
For more than twenty-five years I have rigorously kept my focus on client satisfaction through uncompromising service. I bring this same work ethic to the DANN FOLEY LIFESTYLE product lines. I am committed to giving people the opportunity to live better, more beautiful and more meaningful lives through the products they live with. People don’t need more things they just need better choices. I use my God-given personality and wit, combined with a vast knowledge and experience for living well to thrill my clients and keep them coming back…it is those same qualities that I bring to the design table with every product. My lifestyle brand has been a long time in the making because I wanted to get it right…I am here to stay!